This game can be played as punctuality game. This can be played in 2 ways.
One concept would be: Player has to roll dice for a total of 5 times. Once for each row. Player gets points based on what comes on dice and place a Cue/Coin on that number. If the number has a alphabet then player gets double the points.
Second way to play would be: player rolls the dice till she reaches the end. Where ever the Cue lands put a coin there. At the end calculate total hearts player has collected. If the landed position has a alphabet written then Player gets double hearts for that position.